How We Helped a Personal Brand in Attracting Leads Within 14 Days
Transformed raw videos into engaging content for a client, resulting in the first lead in just 14 days. Learn how we created hooks, added captions, and used YouTube's algorithm to generate leads for a specific audience. Ready to boost your business with video? Book a call with us!
Okay, everyone. So here's the recent lead my client had.
We created the IVP (Ideal viewer profile) for him by going into a strategy call:
- What is the Product / Service?
- Who is his Audience?
- What is their Dream Outcome?
- How likely is this dream to happen?
- How long will it take?
- Listing Problems
- Listing Solutions
Now we arrive at an actual persona to whom we can deliver value. We know what they want. We know what they look for. All we need to do is show his solution to this narrow audience.
We edited many videos for him but here is a before and after shots:
My client spent around $700 for unlimited video editing services when he asked for video edits for his brand. This turned up to be 9 long and lots of short content for his social media channels. (So far, Day 20, he still has 10 more days of content creation)
We created and transformed the raw videos he shot via his iPhone and edited them into engaging content by adding captions, images, and light animation. We created hooks for the first second of the video to make sure we stopped the scrolling of the user and further made sure there was enough movement in the screen so the viewer didn't go away.
Here is what a video editing timeline looks like
I provided some general feedback and suggested the following script
He got his first lead in 14 days after starting uploading to YouTube. 1 person scheduled a call where Youtube showed the video to a potential buyer and this person reached out to my client via email. He showed up to the meeting and my client closed the deal.
Now these videos he uploads will live on YouTube and keep generating leads for him. Why? He solved an actual problem for a very specific audience and advertised it to enough people. (He trusted the YouTube algorithm to find the audience who is having the problem he is solving.)
This is everything we did. If you need leads for your business, you can all get your phone tomorrow and start filming yourself. If your solution genuinely helps someone, and you advertise it to enough people. You will get leads.
If you are looking to get started something like this, feel free to book a call with us!
