How to Repurpose Your Video Content to Gain Maximum Reach

Video content is very valuable in today's digital world. It lets you put a lot of information into a fun click. People also get all the info they need in a short time. This is why most folks prefer videos.

People like video content. But making videos takes time, resources, and effort. Many businessowners might not have a lot of these. That's where repurposing videos helps.

Repurposing videos means taking one video, reworking it, and posting it on different channels and social media sites. For example, you can take a long video from YouTube and make many short clips to share on Facebook and other social media platforms.

You can repurpose video content in lots of ways. In this article, we'll show you smart ways to use your existing videos to reach more people.

What is Content Repurposing?

Content repurposing means taking one piece of content and changing it into different types for use on many places. It means being creative about how you share your message in various ways and locations to connect with more people.

Content can have many uses. A YouTube video doesn't have to stay only on YouTube. It can become a blog post, a podcast, a social media picture, a LinkedIn post, or even a funny picture or short animation.

When you repurpose video content, it lets you share it with more than just YouTube fans or people who like videos. You can catch the attention of social media users, podcast listeners, blog readers, and others.

But don't think content repurposing is just copying and pasting. It's a smart and creative process if done well. Each changed piece takes time, energy, creativity, and planning. The difference is you don't start from the beginning. You can add or take away things from the original content to make new content that fits each platform.

Why Should You Repurpose Your Video Content?

Repurposing videos has a big advantage: it saves time. For about 38% of marketers, the most time-consuming part of making videos is all the work before actually shooting them, like coming up with ideas, writing scripts, and casting actors. Instead of making new videos for each social media platform, you can reuse your videos and have lots of short clips to share online.

Also, when you repurpose video content, you bring it back to life. You don't have to leave your videos unused on a shelf or stuck in one social platform's archives. When you take them out and give them a fresh look, they serve a new purpose.

Repurposing helps your videos reach more people and catch the eye of your target audience. For about36% of marketers, the main goal of video marketing is to find new viewers and make more people aware of their brand.

What's more, your new followers get to see those successful videos you posted before they even knew about your brand.

Most importantly, repurposing saves you money. By changing and reusing your videos, you can make your budget and marketing spending work better.

You don't have to spend as much time and money on making videos, from thinking up ideas to shooting and editing. This leads to more effective and efficient video marketing for your business.

6 Ways to Repurpose Videos

Right now, video is like the big star in marketing and content. When we see how much people love TikTok, we know that video content is going to stick around for a long time. Social media sites are changing how they decide what content to show, and they really like video content more than other stuff.

About 54% of marketers say that video is the best kind of content for reaching their business goals on social media. So, reusing videos can help you reach your business goals better. Now, let's talk about the tips for making repurposing video content work well for you.

Convert YouTube Videos into Blog Posts

You've just finished making a video that's full of interesting information. You put a lot of time and effort into it, so it should reach more than just the people who follow your channel. One good way to reach new folks is by making the video into an engaging blog post.

No need to stress. You don't have to write the entire thing exactly as you said it in the video. Just take the main points and explain them a bit in writing. If you're short on time, you can use tools like Rev or Google Docs to turn your YouTube video into a blog post by transcribing it.

When you're done, take a good look at the draft blog and put the original video in the final post so lots of people can see it. And don't forget to make the content better for search engines by using the right keywords, titles, and subheadings. This will really improve your search engine ranking.

Convert Video into Instagram Reels

People like short videos because they can get to know a brand without spending a lot of time. Instagram Reels are these quick, interesting videos that are tall and skinny, kind of like your phone screen. You can take your regular video and make short, interesting parts from the main things you said.

Because Reels are tall and skinny, you can use tools like Veed and BeeCut to turn your wide videos into the tall kind. Don't forget to put some words on top and add music from the library to make people really like it.

Also read: Here is how we helped a Crypto Youtuber to double his views (Case Study)

Create Great Teasers

Teasers are like those quick previews you see for movies. They're short videos that get people excited before something new comes out. You can change your video into short clips that are 15-30 seconds long to give folks a sneak peek of what's coming soon.

Just take a long video and make it shorter to use as teasers. These teasers are like a little taste of the full video. They encourage people to check out your social media or website for the whole thing.

Make Testimonial Video Ads

Customer loyalty is really important in the market. Nowadays, people prefer to buy from brands the trust. One way to make customers trust you is by using their testimonials. It makes buyers happy to see another person using a product and loving it. That's why influencer marketing is becoming more popular all the time.

You can take video testimonials from your customers and change them into video ads. With a bit of editing, the video can become a really good ad. You can also add some text to the video to say what the customer is talking about.

Video testimonials work well for reminding previous customers about how great your products are in retargeting campaigns. It helps them remember the good results they got from using your stuff, and this can make potential customers think about buying from your business. Just make sure to ask the customer if it's okay to use their video as a testimonial ad.

If you want to have professional video production company that can deliver globally you can also visit Get Camera Crew.

Create Interactive Shoppable Videos

Interactive shoppable videos are videos that display products you can buy, and they have links inside the video. When someone watching the video likes something and clicks on it the go to where they can purchase the product, all without leaving the video page.

These videos are interactive and help generate leads, making it easier for customers to get what they want to buy. You can change your videos by adding links to turn them into shoppable videos. Shoppable videos are useful because they let you seize the moment. You can offer buyers a chance to buy when they really want to. With just a few clicks, they can quickly buy something.

Platforms like Instagram, TikTok, Amazon Live, and Popshop Live let you put shopping links in your videos and make them shoppable. Recently, YouTube added a feature for shoppable videos, too. You can use these platforms to repurpose your videos and see which one works best for your business.

Shoppable videos are often used by online stores to sell their products. But that doesn't mean other business owners can't use this great tool as well.

Also read: How We Helped a Personal Brand in Attracting Leads Within 14 Days

Create Printable and Digital Guides

You can change your educational videos into digital or printable guides that your audience can get from your website by giving their email addresses. This is a good way to make your email list bigger while giving useful stuff to your audience. Just take pictures of the steps in your video and make them into a printable or digital guide.

Printables are like pictures, words, pictures with information, or other designs that you can download from the internet. Common types of printables are things like calendars, stickers, quotes, and art pictures. They are usually not expensive, and sometimes you can get them for free online.

Digital guides are also called customer support guides. They are papers that you put on your website to help customers learn how to use your products or services.

Because people like to learn in different ways, it's a good idea to give them information in lots of forms. Making digital and printable guides gets the attention of people who like to read instead of watching videos.

Let Us Help You!

Turning your video content into something new is a great way to reach more people and connect witha different audience. You can choose the right video, change its format and style, and add the right hashtags and captions to make it interesting for viewers. But, it's not as simple as it may sound.

That's why it's a good idea to let LeoModo professionals handle it. We're the top online video editors, and our services are affordable. So, if you need a cost-effective way to repurpose videos, we're here to assist you.